As a Senior Graphic Designer at Luminis Health, I have led the launch of a unified brand identity across multiple hospitals, successfully aligning internal stakeholders and external audiences through cohesive visual storytelling. Having to rebrand multiple community hospitals and a clinical enterprise to a unified new brand during the pandemic was a challenge. I lead the charge by creating dozens of touchpoints across our system ranging from signage, uniforms, identification badges, co-branded logos, brand guidelines, vehicle wraps and patient guides. We have a large number of internal clients so I must be diligent with presenting full concepts while outlining marketing strategy throughout the design process. As a community based hospital system, we also use digital ads quite often so creating banner campaigns, email templates, social media content and blog posts are key areas I contribute. Additionally I manage our DAM system, with 500+ users, conducting monthly training Q&A and training sessions for new users. I have also worked other design roles across the Healthcare IT sector with CareFirst, BlueCross and BlueShield and Ensemble Health Partners.