Pagitsas Advisors REbrand

I was brought in by Thibodeau Media Group to help launch a rebrand of Pagitsas Advisors, a corporate advisory firm based in Washington D.C. and Los Angeles. A new logo had been designed, with a loose set of brand guidelines. I worked quickly to get up to speed by meeting with the clients and figuring out where the gaps were. There needed to be a “Why?” behind each decision with a resonance behind each component to gel the new brand together across both function and aesthetics. I was able to create a fully robust and strategic brand guide allowing for various examples, as well as scalability. This included logo usage, new color palette, a brand element, photo direction, data visualization and I wrote all copy combining both instructive brand usage and design theory behind these decisions. I also designed examples and templates for social media, web assets, one-pagers and a versatile PowerPoint deck.